Thinking behind the systems.
Perspectives on practical intelligence, connected experiences and the work in between.
LxAI / Systems thinking
The handoff is part of the product.
A website can be excellent and still leave a business with a broken process. The gap usually appears after someone clicks submit.
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LxAI / Applied intelligence
Before adding AI, define the decision.
An AI feature earns its place when it makes a specific part of a workflow easier to understand or complete.
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LxAI / Operational design
What to map before you automate.
A useful automation starts with a process the team can explain, including the moments when it should stop.
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